Saturday, April 19, 2008

Make Money in a Niche

Following on from the last post Fast Make Money, where I looked at some of the things you should be doing to set up good looking and legitimate blogs with lots of content, I'm now going to look at ways of building up a niche blog.

You see, the main problem with trying to make money online is that most people set their sights high and expect to make money fast from day one. That doesn't happen, despite what the A-listers and gurus might have you believe. You also don't need to spend any money to learn how to make money online. All of the information you need to learn how to make money online is there for nothing - you just have to find it all and then put it all together by filtering out the bullshit and going with the honest stuff.

One such way of really making money online is by steering clear of teh niche that tries telling everybody how to make money online! That niche is over-stuffed with highly competetive people all vying for the same slice of what is in actual fact a rather small pie. Sure, to get to the top spot for the term "make money online" is very lucrative, because you will get a lot of search traffic to your blog and a fair proportion of that traffic will click your ads. But to get up there will take so much hard work and so much time that its almost not worth the effort in man hours.

Much better to divert that effort into a much less competitive, yet far more profitable niche.

Even then, you'd be up against some stiff competition, especially of you were trying to rank your site for the main keyword for each niche, like for instance "health" or "weight loss". You'd be up against more competition than was worth the effort fighting with. Better to take the fight down a few notches and go for ranking with long term keywords.

These work by taking a main keyword, say "health" and adding other searched terms to it, so that you end up with say "health food for vegetarians". You'll find that there is much less competition in the search engines, although there is also much fewer daily searches on the term. So its all about finding a balance between the two. Then when you find the term that works, you can add some affiliate products to your site and attract clicks on your links from the organic search traffic you'll attract. This kind of marketing is known as niche affiliate marketing, or long tail keyword marketing, or even bum marketing.

You need a serach term that is searched enough on the search engines to make it worth your while taking on, but also that there is not so much competition that you wouldn't stand a chance of getting on page one, at least not for a very long time.

The best way of finding good long tail keywords is by using one of the better known keyword research tools like Keyword Elite, or Wordtracker. They both have their merits, although Keyword Elite is an outright purchase of software and Wordtracker is a monthly subscription service. You have to decide which is best for your needs.

That's about all I want to cover today.

More later,

Ronda,
Fast Make Money Ways